Media Plans with a Goal
When you want results
Strategic Planning - Media Buying
Maine Coop Opportunities | Maine Coop Costs
Strategic marketing planning and research. A solid
media plan is a critical component that when done
properly can assure your success. What is placed is
equally as important as where that message is placed.
Our integrated marketing programs are designed and
executed with a consistent message through every
channel. Our results-driven creative and media purchases
are on target and on budget.
Advertising that Works
Highly effective ads will grab your attention and lure
you in. Effective advertising must highlight the
benefits of your product and services to the consumer
and requires:
Repetition
Frequency is critical to the success of any marketing
campaign. Generally several smaller ads will be more
effective than one big ad.
Uniformity
You need to maintain a consistent message and
presentation in all of your ads. At IMS-21 we work to be
sure your product has logo, color schemes, jingles, etc.
consistent and readily identifiable.
Simplicity
A short simple message is better than a long drawn out
one. We will help you identify your most important
message and hammer that message home in a clear and easy
to understand format.
Use Snappy Words and Be Specific
At IMS-21 we know that certain snappy phrases,
adjectives, and verbs are more likely to draw a
customer's attention. Words such as save, discover,
guarantee, easy, proven results and new tend to be
highly successful. We will encourage you to be specific
with your words as well. Say, "only $99" rather than
"Low Low Prices" or "Great Deals".
“Stopping your advertising to save money is like
stopping your watch to save time.”
—David Ogilvy
When the Going Gets Tough, the Tough Don't Skimp on
Their Ad Budgets -
Full Story
Six Economic Survival Steps, Sans Discounts -
Full Story
“With IMS-21's help and guidance we have developed and
fine-tuned an all-encompassing marketing and advertising
budget for our business.”
-Garry Dominguez,
York Harbor Inn